Finish Strong: Fuel for Any Workout, Long Run, or Race to Run Your Best
Fuel smarter to boost your recovery, skyrocket your energy, and fuel your next Personal Best (no matter your goal race)

Finish Strong is the easiest fueling program for runners to use. See how to dial in your fueling strategy…

... Even if you have no time to cook elaborate breakfasts
... Even if you run in the morning, afternoon, or evening
... Even if you’re running 5k’s or ultramarathons

A smarter fueling approach means that you’ll run faster. Imagine if you could feel like this…

Not only did I finish my first ultra with Jason’s guidance, but I became a faster road runner and celebrated numerous small victories along the way. I came out of this experience a stronger runner both mentally and physically, and I look forward to tackling more challenges with his guidance!” – Meredith

Jason is an excellent coach and I cannot thank him enough. I’ve kicked my ITBS issues, ran strong after a torn meniscus repair, dropped almost 68 minutes off my marathon PR and have the confidence to continue running and racing into my 40’s. Keep up the great work! Cheers.” – Greg

Jason helped me plan for my first half marathon and I couldn’t have been more pleased with his level of detail and precision. His plan helped me relax and take the stress out of training; he let me know that the goal could be achieved. I’ve always avoided running, but his plan helped me enjoy the process and my race time was much faster than I ever could have imagined. Thanks Jason!” –Brendan

"I feel better than I’ve felt in a long time, even though I’m older."


“The last time I ran mileage like I’m running now I had pain and discomfort and never really felt recovered. I’m older now but I still feel much better than I did in my younger years. The training is better for my recovery now and I don’t have any pain.

Jason’s training has helped me lose weight, and because I’m able to recover so much better I can get a lot more out of each workout. I feel better than I’ve felt in a long time, even though I’m older.” – Barbara
Faster Recovery, Better Performance, & More Energy
Finish Strong took nearly a year of research, interviews with the brightest minds in running and coaching, thousands of dollars to create, and relied on our deep experience coaching runners to new PB's and helping athletes nail their nutrition.

In this program, you’ll get specific lessons on how to develop the ideal fueling approach FOR YOU. But this isn’t a bunch of theory – it’s real-world fueling strategies, example schedules, and fueling comparisons that are all about getting you incredible results.

But first, ask yourself, “What would improving my fueling do for me?”

Let me tell you: you’ll have more energy and focus during the day (even AFTER a tough workout). You’ll be able to run more miles – and harder workouts – with faster recovery. With energy levels through the roof and recovery at an all-time high, running will seem easier even as you’re training harder.

This same program helped Jason tie his weekly mileage record (91) without even feeling worn down. He even had higher than normal energy during the day to get up early, play with his daughter, and knock out 2.5hr long runs in the mountains at altitude.

How would that make you feel? Well, it’s possible for you too!

In this program, we’ll show you exactly how to do this, plus even more. You’ll get specific fueling strategies for the 5k, 10k, half marathon, and marathon – plus ultramarathon distances.

We’ll also show you how to eat so you don’t under-fuel for workouts leaving you sluggish – even if you have cravings after long runs (who doesn’t?) or when your mileage increases.
But When Did Nutrition Get So Hard?
When Jason began creating Finish Strong, his goal was to create a program that was scientifically sound, effective, but also easy to implement.

Soon, he started reviewing the most popular nutrition books for runners.

And it was an exercise in disappointment, boredom, and frustration: most books focus on riveting topics like biochemistry and assigning scores to each bite of food.

Do we really need more technical jargon about the exact role of fructose in the body?

Do you want to spend half your day calculating the exact percentage of carbohydrates you’re eating?

Do we need another book with an entire chapter devoted to the definition of carbohydrate?

No, we really don’t! 

Jason recently said, “I’d rather weave my own running clothes from dryer lint than count calories!” Maybe you feel the same way…

See, most fueling programs focus on the wrong things like calories, nutrient percentages, and nutrient ratios. Can you imagine having to perform complex calculations for every meal and snack?!

Fueling has been made too complex and not focused enough on the day-to-day practical needs of everyday runners.

So we created a fueling plan that’s useful, easy to read, and simple to use every day.

We know it will help you make better choices with your diet, show you what foods are good for running (and when to eat them), and provide the race and workout fueling strategies to help you run faster, and fuel your workouts.
About Jason Fitzgerald
Jason Fitzgerald is a USA Track & Field certified coach and the founder of Strength Running - an award-winning blog with hundreds of thousands of monthly readers and a top-ranked podcast.

A collegiate runner at Connecticut College, he finished Top 10 in the 2006 New England 3,000m Steeplechase final and was a member of the 2002 National Championship-qualifying cross country team.

A 2:39 marathoner, he won the 2011 Morraine Hills Half Marathon, the 2012 Maryland Warrior Dash obstacle race, and the 2013 Potomac River Run Marathon.

Jason is Men's Running Magazine's 2017 Influencer of the Year, a member of Greatist's Expert Network, and has been published in Runner's World, Business Insider, Forbes, Health Magazine, The Washington Post, Competitor Magazine, The Huffington Post, and many other major media.

More importantly, he has helped tens of thousands of runners just like you get stronger, prevent more injuries, and race faster.
More important than any press are my results. There’s a reason why Strength Running has been in the major media countless times: our training advice works:

It’s been easier to manage my weight while working with Jason. His training helps me keep more focus. It makes me feel so much better to fuel my body properly and it has a huge impact on my workouts and how they feel.” – Jacinthe

I’ve gotten a lot out of Strength Running as a new runner. It’s difficult to find quality advice for beginners that goes beyond Couch to 5k. Before I found SR I didn’t know how to put together a training plan or strength workout. Now I feel much more confident rather than trying one-off workouts or researching unproven training plans.” – Savannah

Jason, I wanted to drop you a note on how my first marathon went – I finished in 3:47:42 and I’m really, really happy with that for a first ever effort only 15 months after I started running! My friends and family couldn’t stop commenting on how unbelievable it was that I was smiling at mile 22 when I saw them! Three days later and I’m really not that sore and only had minor joint and muscle soreness.

Thank you, thank you, thank you for everything. I felt prepared mentally and physically, and had such a great time running 26.2 miles that I want to do it all over again this weekend!!” – Brooke
2 Critical Fueling Mistakes We Don't Want You to Make
Mistake #1: “If the furnace is hot enough, it’ll burn anything”
Have you ever heard this phrase? It means that if you’re running a lot, you have a hall pass to eat as much as you want of whatever you want.

And that couldn’t be more wrong. 

Smart fueling is all about taking in the right foods at the right time. Many runners aren’t sure how much they should eat – so they overeat. They think that their workouts justify binging on snacks at night or eating as much as they want after long runs.

But it’s not effective to eat everything in sight. And more importantly, it’s relatively easy to curb these cravings!

In Finish Strong, you’ll see fueling strategies that prevent over-eating before you get ravenous. So you can focus on your workout and SMART fueling.
Mistake #2: Counting calories and obsessing about numbers
There’s hope if you hate calculating carbohydrate percentages, figuring out nutrient ratios, or assigning every food a “score”- you don’t have to do it!

How liberating is it to know that you don’t have to obsess about numbers? No calorie counting. No weighing your food. We promise.

Luckily, with every fueling approach we researched, with every RD we interviewed and with countless client success stories among runners, nobody ever counted, weighed, or scored their food.

Not only is it unnecessary to fuel your running performance, but it’s unsustainable. Runners who go to the extremes of scoring their food or counting every calorie never stick with this approach because it’s inconvenient.

Measuring your intake and expenditure of calories (or using formulas with complex calculations) is a recipe for poor adherence, ultimately leading to failure.

Instead, keep it simple! Not only is it easier to stick with a particular way of eating, you won’t go crazy and you can focus on enjoying your food.

We’ll show you exactly how to do this, with an approach that’s simpler, easier to follow, and doesn’t require a math degree.
Introducing: 
Effective, Simple Fueling for 5k – Ultramarathon
This program will show you exactly what to eat for better performance in short races, long races, workouts, and long runs. With practical lessons, you’ll see how runners should eat to run faster and feel more energized than ever.

After almost a year of development, thousands of dollars, and interviews with the smartest sports dietitians and coaches in the country, it’s finally ready for you.

You’ll learn:
  • Actual, hour-by-hour fueling approaches that show you how to eat for maximum energy
  • Exclusive interviews with five expert coaches, runners, and authors
  • An expanded “Fueling Q&A” series on how to control sugar cravings, what supplements are a waste of money, and more
  • How to fuel for long runs and workouts (and why your approach must be different than races)
  • Race fueling strategy and the differences between 5k, 10k, half marathon, marathon and ultramarathon fueling approaches
  • Bonus #1: Fueling discounts (we want this program to pay for itself!)
  • Bonus #2: A never before released interview with Joel Runyon on how to fuel on the Paleo Diet
With step-by-step instructions on what to eat, when to eat it, and how to train for maximum performance we know that you’ll become a better runner with Finish Strong.
What's New in Version 2.0?
Finish Strong has been updated, revised, and expanded with extra interviews, more fueling schedules and Q&A, additional discounts, and a lot more.

Here's everything that's new in the second version of the program:

  • An exclusive interview with Dr. Emily Kraus of Stanford University on bone injuries and the fueling mistakes that contribute to them.
  • Annyck Besso, RD on the Ketogenic Diet for runners (interview)
  • Expanded “Fueling Q&A” series
  • More fueling schedules for the half marathon and marathon - so you always know when (and what) to eat for best performance
  • A 15% discount to Tailwind Nutrition valid on any online order
Meet the Experts
Finish Strong includes a lot more than lessons on how to fuel for more energy and faster race times. Yes, there’s marathon fueling schedules. Yes, there are plenty of pre-run meal ideas. 

But there’s more.

You’ll also get exclusive interviews with the leading nutrition and coaching minds today: from Olympic Coaches to pro sports team dietitians – and one Dietitian who’s even been on a Wheaties Box!

Coach Mario Fraioli

Mario Fraioli is a collegiate cross country All-American, coach to the 2012 Costa Rican men’s Olympic Marathon team, and publisher of the AM Shakeout. He has interviewed the majority of elite runners in the sport and his writing has appeared in Triathlete, Running Times, Competitor and many other publications.

Mario is also the author of the book The Official Rock ‘n Roll Guide to Marathon & Half-Marathon Training, with a foreword written by Kara Goucher.

Coach and Ultra Marathoner Doug Hay

Doug Hay is a trail and ultramarathon runner, cohost of the No Meat Athlete Radio Podcast, and coach at Rock Creek Runner. He has completed numerous ultras, including the Massanutten Mountain Trails 100 miler.

His work has appeared in Outside, Competitor, Active, The Washington Post, and many other major media publications. Doug is also the author of the Discover Your Ultramarathon training system.

Ultra Marathoner and Author Matt Frazier

Matt Frazier is the creator of the award-winning blog No Meat Athlete and author of the best-selling book of the same name. He is a Boston Qualifying marathoner and finisher of numerous ultramarathons.

Matt’s work in the running and plant-based community has been featured in the New York Times, Forbes, Web MD, Trail Runner, and many more major media outlets. In this 42-minute interview, we discuss fueling and nutrition strategies for vegan and vegetarian athletes.

Dr. Emily Kraus (NEW in Version 2.0)

Dr. Emily Kraus is a Clinical Assistant Professor at Stanford Children’s Orthopedic and Sports Medicine Center. She is involved in The Healthy Runner Project, a multicenter prospective interventional study focused on bone stress injury prevention in collegiate middle and long distance runners. 

Dr. Kraus also performs gait analysis at the Stanford Run Safe Injury Prevention Program and serves as a medical advisors for the Adaptive Sports Injury Prevention Program. She has clinical interests in endurance sports medicine, the prevention of bone stress injuries in collegiate athletes and the promotion of health and wellness at any age of life. 

Annyck Besso, RD (NEW in Version 2.0)

Annyck Besso is a Registered Dietitian with expertise in the treatment of eating disorders in private and academic medical center environments. She has a Bachelors degree in nutrition and dietetics, a Master’s degree in dietetics, and specialty training in approaches like Cognitive Behavioral Therapy (CBT), Family Based Treatment (FBT), and Dialectical Behavioral Therapy (DBT).

She’s also quite the speedy runner, recently running 3:07 at the hot and humid Wisconsin Marathon. This interview focuses on the Ketogenic Diet and its use in endurance running
Join One of Our Most Affordable Programs:
You'll get:
  • The full book – including everything you’ll ever need to know about race and workout fueling
  • Fueling strategies for every scenario: 5k, 10k, half marathon, marathon, & ultramarathons – plus workout fueling for any length run
  • The complete “Fueling Q&A” series, showing you when to consume electrolytes, which supplements are worth it, and exactly when to hydrate on hot runs
  • The full Expert Interview series with Mario Fraioli, Doug Hay, Matt Frazier, Emily Kraus, and Annyck Besso
  • Side-by-side comparisons of the major fueling brands
  • Example fueling plans with multiple goal times in the half marathon and marathon
  • The complete Shopping List, showing you exactly what to buy (and why)
  • Bonus #1: An exclusive interview with ultra runner Joel Runyon on how to fuel right with the Paleo Diet
  • Bonus #2: 30% off your next online order with Honey Stinger (save $15 – $30 with one bulk purchase!)
  • Bonus #3: 15% discount on any Tailwind Nutrition online order
Join Now For Only $49
(Once you join, you'll have unlimited, lifetime access and any upgrades are yours at no charge)
30 Day, 100% Money Back Guarantee!
Rest assured, we use an extended validation SSL certificate for maximum security.
Our Unbeatable Guarantee
If you’re not happy, I’m not happy.

My guarantee is simple: use this program and see for yourself if it works. If it doesn’t help you get more energized, fuel smarter, and feel like a stronger runner, just show me you put in the work within 30 days and you’ll get a 100% refund. Just email me within 30 days.

I’m confident this program will help you become a better runner: better fueled, with enhanced recovery and more energy.

Simple as that. If it doesn’t, you deserve a full refund.

BUT… I know that’s not going to happen. Because the results of my clients prove that this coaching and fueling approach works:

“Before I started running, I was never a skinny person. I was right on the edge of being classified as obese according to BMI. Working with Jason allowed me to lose weight a lot more quickly – about a pound per week for 5 months.”Kevin

“Jason is all about making it easy to run smarter – not harder. I’m now planning more strategically, getting stronger and I already feel like my running is a lot more fun. If you want to maintain the status quo this program isn’t for you. However, if you want to get into the right mindset, run smarter and do better then you cannot miss out. After 4-weeks my performance, mental state and times are already proving the impact.”Dave

"Now I can run more consistently with much faster recoveries."

“Now I can run more consistently with much faster recoveries. I have a lot more endurance, a little more speed, but mainly, I don’t feel like I’m going to break any minute. 

I almost never feel injury-prone; it’s all helped tremendously. Jason is more than worth his going rate and I think more like $250/mo.’” – Deb
Frequently Asked Questions
“Is Finish Strong a hard copy book?”
No, this is a digital program. With audio interviews, this is a multimedia program that we couldn’t contain on the pages of a printed book.

Once you purchase the program, you’ll get a special link to download the entire program – all of the fueling tables, interviews, shopping ideas, and more. And you can use them on multiple devices.

Plus, no shipping costs!
“Can this program work for vegetarians?”
Yes, absolutely. This is not a diet and fueling for workouts and races doesn’t involve meat or dairy (or at least, it shouldn’t!). You’re going to love the interview with plant-based athlete and author Matt Frazier.
“I have a gluten allergy – will this work for me?”
Yes! While we recommend some gluten containing foods, there are plenty that are gluten-free and are perfect for those with Celiac Disease or a gluten sensitivity.

The bonus interview with Joel Runyon will be particularly helpful.
“I eat low-carb – will this program work for me?”
We are adamant that a low-carb diet is not beneficial for distance runners. The vast majority of elite runners eat high-carb diets and by definition, they are the example of what works best. 

Our interview with Annyck Besso, RD highlights the benefits and drawbacks of eating an ultra-low carb diet such as Keto as a runner.

With that said, our bonus interview with Joel Runyon explains how to best adapt a fueling strategy to a Paleo or low-carb diet (and the differences between Paleo, low-carb, and Atkins).
Join Today and You'll Enjoy:
  • The full book – including everything you’ll ever need to know about race and workout fueling
  • Fueling strategies for every scenario: 5k, 10k, half marathon, marathon, & ultramarathons – plus workout fueling for any length run
  • The complete “Fueling Q&A” series, showing you when to consume electrolytes, which supplements are worth it, and exactly when to hydrate on hot runs
  • The full Expert Interview series with Mario Fraioli, Doug Hay, Matt Frazier, Emily Kraus, and Annyck Besso
  • Side-by-side comparisons of the major fueling brands
  • Example fueling plans with multiple goal times in the half marathon and marathon
  • The complete Shopping List, showing you exactly what to buy (and why)
  • Bonus #1: An exclusive interview with ultra runner Joel Runyon on how to fuel right with the Paleo Diet
  • Bonus #2: 30% off your next online order with Honey Stinger (save $15 – $30 with one bulk purchase!)
  • Bonus #3: 15% discount on any Tailwind Nutrition online order
Join Now For Only $49
(Once you join, you'll have unlimited, lifetime access and any upgrades are yours at no charge)
30 Day, 100% Money Back Guarantee!
Rest assured, we use an extended validation SSL certificate for maximum security.
P.S. Jason is personally available to answer your questions about Finish Strong. Click here to send a question any time.