Finish Strong is the easiest fueling program for runners to use. See how to dial in your fueling strategy…
“The last time I ran mileage like I’m running now I had pain and discomfort and never really felt recovered. I’m older now but I still feel much better than I did in my younger years. The training is better for my recovery now and I don’t have any pain.
“Jason’s training has helped me lose weight, and because I’m able to recover so much better I can get a lot more out of each workout. I feel better than I’ve felt in a long time, even though I’m older.” – Barbara
Finish Strong took nearly a year of research, interviews with the brightest minds in running and coaching, thousands of dollars to create, and relied on our deep experience coaching runners to new PB’s and helping athletes nail their nutrition.
When Jason began creating Finish Strong, his goal was to create a program that was scientifically sound, effective, but also easy to implement.
Soon, he started reviewing the most popular nutrition books for runners.
And it was an exercise in disappointment, boredom, and frustration: most books focus on riveting topics like biochemistry and assigning scores to each bite of food.
Do we really need more technical jargon about the exact role of fructose in the body?
Do you want to spend half your day calculating the exact percentage of carbohydrates you’re eating?
Do we need another book with an entire chapter devoted to the definition of carbohydrate?
No, we really don’t!
Jason recently said, “I’d rather weave my own running clothes from dryer lint than count calories!” Maybe you feel the same way…
See, most fueling programs focus on the wrong things like calories, nutrient percentages, and nutrient ratios. Can you imagine having to perform complex calculations for every meal and snack?!
Fueling has been made too complex and not focused enough on the day-to-day practical needs of everyday runners.
So we created a fueling plan that’s useful, easy to read, and simple to use every day.
We know it will help you make better choices with your diet, show you what foods are good for running (and when to eat them), and provide the race and workout fueling strategies to help you run faster, and fuel your workouts.
Jason Fitzgerald is a USA Track & Field certified coach and the founder of Strength Running – an award-winning blog with hundreds of thousands of monthly readers and a top-ranked podcast.
Have you ever heard this phrase? It means that if you’re running a lot, you have a hall pass to eat as much as you want of whatever you want.
And that couldn’t be more wrong.
Smart fueling is all about taking in the right foods at the right time. Many runners aren’t sure how much they should eat – so they overeat. They think that their workouts justify binging on snacks at night or eating as much as they want after long runs.
But it’s not effective to eat everything in sight. And more importantly, it’s relatively easy to curb these cravings!
In Finish Strong, you’ll see fueling strategies that prevent over-eating before you get ravenous. So you can focus on your workout and SMART fueling.
There’s hope if you hate calculating carbohydrate percentages, figuring out nutrient ratios, or assigning every food a “score”- you don’t have to do it!
How liberating is it to know that you don’t have to obsess about numbers? No calorie counting. No weighing your food. We promise.
Luckily, with every fueling approach we researched, with every RD we interviewed and with countless client success stories among runners, nobody ever counted, weighed, or scored their food.
Not only is it unnecessary to fuel your running performance, but it’s unsustainable. Runners who go to the extremes of scoring their food or counting every calorie never stick with this approach because it’s inconvenient.
Measuring your intake and expenditure of calories (or using formulas with complex calculations) is a recipe for poor adherence, ultimately leading to failure.
Instead, keep it simple! Not only is it easier to stick with a particular way of eating, you won’t go crazy and you can focus on enjoying your food.
We’ll show you exactly how to do this, with an approach that’s simpler, easier to follow, and doesn’t require a math degree.
With step-by-step instructions on what to eat, when to eat it, and how to train for maximum performance we know that you’ll become a better runner with Finish Strong.
Mario Fraioli is a collegiate cross country All-American, coach to the 2012 Costa Rican men’s Olympic Marathon team, and a former Senior Editor at Competitor Magazine. His writing has appeared in Triathlete, Running Times, Competitor and many other publications.
Doug Hay is a trail and ultramarathon runner, cohost of the No Meat Athlete Radio Podcast, and coach at Rock Creek Runner. He has completed numerous ultras, including the Massanutten Mountain Trails 100 miler.
Dr. Emily Kraus is a Clinical Assistant Professor at Stanford Children’s Orthopedic and Sports Medicine Center. She is involved in The Healthy Runner Project, a multicenter prospective interventional study focused on bone stress injury prevention in collegiate middle and long distance runners.
Dr. Kraus also performs gait analysis at the Stanford Run Safe Injury Prevention Program and serves as a medical advisors for the Adaptive Sports Injury Prevention Program. She has clinical interests in endurance sports medicine, the prevention of bone stress injuries in collegiate athletes and the promotion of health and wellness at any age of life.
Annyck Besso is a Registered Dietitian with expertise in the treatment of eating disorders in private and academic medical center environments. She has a Bachelors degree in nutrition and dietetics, a Master’s degree in dietetics, and specialty training in approaches like Cognitive Behavioral Therapy (CBT), Family Based Treatment (FBT), and Dialectical Behavioral Therapy (DBT).
If you’re not happy, I’m not happy.
“Now I can run more consistently with much faster recoveries. I have a lot more endurance, a little more speed, but mainly, I don’t feel like I’m going to break any minute.
No, this is a digital program. With audio interviews, this is a multimedia program that we couldn’t contain on the pages of a printed book.
Once you purchase the program, you’ll get a special link to download the entire program – all of the fueling tables, interviews, shopping ideas, and more. And you can use them on multiple devices.
Plus, no shipping costs!
Yes, absolutely. This is not a diet and fueling for workouts and races doesn’t involve meat or dairy (or at least, it shouldn’t!). You’re going to love the interview with plant-based athlete and author Matt Frazier.
Yes! While we recommend some gluten containing foods, there are plenty that are gluten-free and are perfect for those with Celiac Disease or a gluten sensitivity.
The bonus interview with Joel Runyon will be particularly helpful.
We are adamant that a low-carb diet is not beneficial for distance runners. The vast majority of elite runners eat high-carb diets and by definition, they are the example of what works best.
Our interview with Annyck Besso, RD highlights the benefits and drawbacks of eating an ultra-low carb diet such as Keto as a runner.
With that said, our bonus interview with Joel Runyon explains how to best adapt a fueling strategy to a Paleo or low-carb diet (and the differences between Paleo, low-carb, and Atkins).
P.S. Jason is personally available to answer your questions about Finish Strong. Click here to send a question any time.