When Jason began creating Finish Strong
, his goal was to create a program that was scientifically sound, effective, but also easy to implement.
Soon, he started reviewing the most popular nutrition books for runners.
And it was an exercise in disappointment, boredom, and frustration: most books focus on riveting topics like biochemistry and assigning scores to each bite of food.
Do we really need more technical jargon about the exact role of fructose in the body?
Do you want to spend half your day calculating the exact percentage of carbohydrates you’re eating?
Do we need another book with an entire chapter devoted to the definition of carbohydrate?
No, we really don’t!
Jason recently said, “I’d rather weave my own running clothes from dryer lint than count calories!” Maybe you feel the same way…
See, most fueling programs focus on the wrong things like calories, nutrient percentages, and nutrient ratios. Can you imagine having to perform complex calculations for every meal and snack?!
Fueling has been made too complex and not focused enough on the day-to-day practical needs of everyday runners.
So we created a fueling plan that’s useful, easy to read, and simple to use every day.
We know it will help you make better choices with your diet, show you what foods are good for running (and when to eat them), and provide the race and workout fueling strategies to help you run faster, and fuel your workouts.