Something Awesome Here About It...
Introducing... 
The First All-Inclusive Coaching Program That Builds Your Mental Toughness, Focus, and Confidence
Coaching, Mental Fitness Tools, Custom Training, Experts, & More...
Running demands tenacity, focus, and mental toughness – but why do runners so rarely work on their mental fitness?

Just think back to your last race that didn’t go so well. Did you make a deal with yourself to settle for a subpar race?

Maybe you…
  • Traded your "A" goal time for a "B" goal
  • ​Adjusted your goal pace because it started feeling intimidating or tiring
  • ​Promised yourself that if you can just get to the finish, you'll be satisfied
Do any of these situations sound familiar?

Mindset Mastery Coaching will help eliminate these doubts and replace them with confident, positive, and constructive thoughts that lead to better performances.

With a thorough understanding of sports psychology's most important principles – and the ability to apply them – you’ll be able to cope with many different types of stressors and still excel.

When motivation is low, you’ll know how to complete your workouts despite that.

When injury or illness strikes, you’ll know how to get excited about recovery and your comeback to healthy running.

When it gets tough late in a race and you start to hurt, you’ll know how to push through and finish strong.
Why Focus on Our Mindset?
The mental side of running has gotten more and more attention over the last five years. It seems that runners are starting to realize how important their mindset is for achieving big goals.

And after publishing 120+ podcast episodes and interviewing elite track athletes, mountain runners, IronMan triathletes, ultramarathoners, and everyone in between, it’s clear that even the best in the world are actively training their brain.

In hindsight, it seems obvious. The next frontier in improving peak performance is in mastering our mindset, developing optimal thinking patterns, and developing the psychological tools to mitigate adversity.

Those “psychological tools” give you a lot of benefits:
Mindset Training Boosts Mental Toughness
Mental toughness is a skill that allows runners to stay positive and run at a peak performance level without succumbing to fear, discomfort, humiliation, or failure.

If you fall apart mentally at the end of races, we will address that and give you actionable strategies for finishing strong.

We will establish your "WHY" so you always have a North Star motivating you to stay tough in the face of any adversity.

Mental toughness allows you to be the eye of the storm: an oasis of calm in a sea of chaos.

No matter what’s going on around you – a packed corral, drizzling rain, or not hitting the right split at mile 1 – you’re going to stay positive, proactive, and focused on producing a peak performance for yourself.

Runners with a high level of mental toughness stay mentally strong despite distraction, imperfect race conditions, inconvenience, and discomfort.
Mindset Training Reduces Anxiety
With more confidence and self-belief, you'll be far less likely to succumb to crippling pre-race (or pre-workout) anxiety.

Those negative thoughts make you think that you're incapable. They rob you of sound sleep before a race and make you worry that you may not be able to start the race at all. 

But anxiety creeps into our minds anytime we deal with adversity:
  • After a long layoff when you're rebuilding your fitness
  • ​When you're traveling and your normal routine is thrown off
  • ​Comparing your workouts or pace to those of other runners
  • ​When an important workout is missed due to injury or illness
Instead of allowing our nerves to negatively impact our running, we can reframe this anxiety into positive action. Mindset Mastery will help you do exactly that.
Mindset Training Improves Focus
There are many types of focus that are critical for runners:
  • Long-term focus on big, audacious goals over months and years (your "A" goals)
  • ​Short-term focus on smaller, process-oriented goals (your "B" and "C" goals)
  • ​Immediate focus on what's happening *right now*
With the right tools, your motivation will always be high because you know your "why" - the reason why you lace up your running shoes every day.

You'll also have practical strategies for focusing on this week, today, and the workout right in front of you. We'll set goals the right way so you have appropriately challenging targets that are reasonably achievable.

But mindset training will also help you focus on the task at hand. During a race, it's easy to lose focus and get flustered with the big task of racing. We'll show you what to focus on - and when - to help you reach your next peak performance.
Mental Fitness Must Be Trained
Many runners train their bodies without thinking about their brain. But it's your brain that sabotages you on race day with negative thoughts.

Why don't we focus on this? We put hours into our long runs, strength work, mileage, and workouts. But nothing to train our most important muscle - the brain.

But your mindset is not static. It changes, evolves, and grows more robust the more it's trained. Mental fitness skills are indeed skills that can be learned and improved over time.

We recognize that with a growth mindset, we can develop focus, mental toughness, anxiety management, appropriate intensity levels,  and confidence. 

It just takes dedication and a willingness to learn.

If you're ready to discover what you could accomplish with higher levels of mental fitness, I'm excited to announce something new.
Introducing... 
For the first time, I’m launching an intensive, six-week coaching program for a small group of runners who'd like to master their mindset.

Space is limited to 20 athletes. Mindset Mastery Coaching includes:
  • Unlimited access to me for the six weeks of the coaching program. I will be your coach, helping you every step of the way, for the programs entirety
  • ​A new video presentation every week highlighting a particular mental skill, why it's valuable, when you need it, and how to apply it in a variety of scenarios
  • ​Weekly mental exercises to reinforce each skill, get clarity on your goals, and identify your strengths and weaknesses
  • ​A custom training plan built specifically to your unique fitness level, goals, schedule, injury history, and background. Mental fitness must be developed in parallel with your physical fitness
  • ​Biweekly Office Hours where you'll join other members of the program on a live video call with me for Q&A and to discuss the program
  • ​Expert guidance from a different sports psychologist every week in an exclusive, new interview series
But when the program concludes after six weeks, my work for you is not done.
A Guaranteed Free Upgrade
Mindset Mastery Coaching is a unique opportunity in that you will have direct feedback on the contents of the program. 

Later this spring, Mindset Mastery will be relaunched as a product for any runner who'd like to invest in training their mindset (rather than as a small-group coaching program). 

Every member of the coaching program will get the product for free as my thank you for being a charter member. Once you're in, you're a member for life.
Course Schedule
The 6-week Mindset Mastery coaching program starts on Monday, February 10th and concludes after the week of March 16th.

Next week - starting February 3rd - I'll be designing custom training plans for members of the course.
Week 1: Introduction to Mindset Mastery
The first video presentation, guest interview, and mental skills worksheet will be delivered to members. You will also receive your custom training plan.

This is where we build our foundation of knowledge and establish the habits that make mindset mastery achievable.
Week 2: Focus
After building our foundation in Week 1, we progress to building the mental skill of FOCUS.

This module concentrates on goal-setting, how to be process-oriented, and what to think about when you're running and the effort becomes difficult.

Our featured guest is Noel Brick, PhD - a leading authority on attentional focus, self-regulation, and endurance performance.

We will also hold our first live Office Hours coaching call this week.
Week 3: Anxiety Management
Every runner experiences anxiety before a hard workout, big race, or challenging long run.

But those aren't the only scenarios when our nerves can get the best of us. Training interruptions and coming back from an injury all demand mental resolve.

In this module, we'll learn about positive self-talk and using your imagination to beat anxiety. You'll develop your own pre-race "pep talk" (just like if you had a coach with you) and learn how to reduce anxiety right before any big effort.

Our featured guest is Kim Dawson, PhD, who has worked with Canada's fastest runners like Reid Coolsaet, on overcoming their mental obstacles.
Week 4: Intensity
Intensity refers to your mental arousal level: how "up" or "down" you are at any given time.

Runners need to properly modulate their intensity so they can get in the right frame of mind before a race. 

Sometimes, we need to decrease our mental energy level. Other times, we need to increase our arousal to get "up" before a major race. This module will focus on a variety of psychological strategies - including imagery - to module intensity.

Our featured guest is Nicole Detling, PhD. She is a mental performance coach with a rich background in working with Olympians, recreational athletes, and nearly every major league sports team in the United States.

This week features our second live video coaching call open to all members.
Week 5: Mental Toughness
Mental toughness is the "linchpin skill" that every athlete seeks for better performance. 

This module will help you learn to expect adversity, to avoid common pitfalls that reduce your mental toughness, and provide strategies for boosting this skill so you never back down during any hard effort. 

We'll focus on training (psychological skills can't be built in a vacuum) and Personal Affirmations to build your toolkit of mental toughness skills.

Our featured guest is Becky Clark, PhD, a certified mental performance consultant with a background in working with Olympic and Paralympic athletes.
Week 6: Confidence
Confidence doesn't come easy or cheap - that's why we've saved it for last.

This skill demands demonstrated success to build - which is why you'll never learn it in a classroom or a doctor's office.

Instead, it must be developed on the road, track, or trail through regular testing of your resolve. We'll use strategies that span from body language to gratitude to personal affirmations to build your sense of self-belief.

Our final Office Hours session will take place this week, helping wrap the program and provide next steps.
Your Lead Instructor
Jason FItzgerald
Jason Fitzgerald is a USA Track & Field certified coach and the founder of Strength Running - an award-winning blog with hundreds of thousands of monthly readers.

A collegiate runner at Connecticut College, he finished Top 10 in the 2006 New England 3,000m Steeplechase final and was a member of the 2002 National Championship-qualifying cross country team.

A 2:39 marathoner, he won the 2011 Morraine Hills Half Marathon, the 2012 Maryland Warrior Dash obstacle race, and the 2013 Potomac River Run Marathon.

Jason is Men's Running Magazine's 2017 Influencer of the Year, a member of Greatist's Expert Network, and has been published in Runner's World, Business Insider, Forbes, Health Magazine, The Washington Post, Podium Runner, The Huffington Post, and many other major media.

More importantly, he has helped tens of thousands of runners just like you accomplish their wildest running goals.
Our goal is to give you results like this:

Jennifer: My confidence really shifted

"Before training with you, I was very uncertain as to my ability. I was just getting by with ‘formulaic training’ and not an approach that matched my real ability.

My mindset changed after I successfully attempted workouts I didn’t think I would have been able to do prior. This didn’t happen right away – it evolved over time. I started to really see my effort get lower with my times getting faster – and that was when my confidence really shifted."

Adam: That's definitely built mental toughness

"You have been successful in training my body to do things that I didn’t think I could and that has definitely built mental toughness. My confidence level has gone up significantly because I have been able to push myself in training and I'm able to bank on that before and during a race.

The way you built the confidence in me is remarkable. Now a long run to me is just another run and I tackle it with confidence."
Meet Our Experts
Mindset Mastery gives you access to some of the brightest minds in performance psychology around the world. You'll receive exclusive interviews with the following sports psychologists on each central element of the Mindset Mastery program:

Dr. Noel Brick - Focus

Dr. Noel Brick has a BA in Sport and Exercise Science, a MSc in Sport and Exercise, an MSc in Applied Sport and Exercise Psychology, and a PhD in Sport and Exercise Psychology.

Noel’s research interests include the impact of attentional focus, cognitive strategies, and metacognitive processes on the regulation of endurance performance. This work also extends to the role of cognitive strategies and metacognition on longer-term exercise activity adherence. 

Dr. Kim Dawson - Anxiety Management

Kim received a Master's in Exercise Science and a PhD in psychomotor behavior. She is now a Professor of Kinesiology and Physical Education at WLU, a member of the Canadian Sport Psychology Association, and a mental skills provider with the Canadian Sport Institute.

An expert in the field of Sport Psychlogy, Kim has been a contributor to CBC, Canadian Running Magazine and various other news sources.

Dr. Nicole Detling - Intensity

Dr. Nicole Detling received her MS in sport psychology from Ithaca College and her PhD in sport psychology at the University of Utah. She also completed a sport psychology internship in the Sports Medicine Center at the Mayo Clinic.

Nicole is currently the Mental Performance Coach with Real Salt Lake, Utah Royals, and the US Para-Archery team. She is also the Director of Mental Performance as well as the mental performance coach with national team athletes and coaches of USA Nordic.

Dr. Becky Clark - Mental Toughness

Dr. Becky Clark is a certified mental performance consultant, sports diplomat, mentor, scholar, and licensed psychotherapist with a private practice in New York City. 

She has consulted with Olympians, Paralympians, and Deaflympians, U.S. Deaf Women’s and Men’s National Volleyball teams, U.S. Deaf Women’s National Soccer team, college, youth and recreational athletes throughout her career.

Gregory Chertok, M.Ed., AASP-CC - Confidence

Greg Chertok is the Director of Mental Training at CourtSense and regular gives seminars to Olympians, Super Bowl Champions, and Stanley Cup winners.

He received his B.A. in Psychology at Tufts University and his M.Ed. in Counseling specializing in Sport & Exercise Psychology at Boston University in 2007. He is a Certified Consultant through the Association for Applied Sport Psychology as well as a Personal Fitness Trainer.
"Should I Join Mindset Mastery?"
This program was specifically designed for a small group of runners who want to purposefully and actively improve their mental skills.

Much like physical skills, mental skills take time to develop. After all, you can't build mental toughness overnight.

If you expect a miracle transformation over the course of the program, please don't join. Like physical training, your mental training will continue well beyond these next 6 weeks.

If you're unwilling to follow the program's action steps, please don't join. Work is required to build your mental fitness.

If you're not sure if this is right for you, then please don't join. There are no refunds for Mindset Mastery Coaching - it's like applying Early Decision to college. Once you're in, you're in.

But if you're excited to bolster your strengths and will put in the work to become a better runner, I'm excited to welcome you to Mindset Mastery coaching. 

Soon, you'll be confronting the weak links in your mental armor and adding new tools to your toolkit of psychological strategies. 
If the below describes you, then you should join:
  • You experience a cycle of negative self-talk during most races and workouts
  • ​You're never sure what goal time to set so your training is unfocused and you lack motivation
  • ​You're afraid you won't follow through with any new training program
  • ​Long runs or races feel overwhelming
  • ​Doubt creeps into your mind at the end of most races so you let yourself off the hook and settle for a slower finish time
Runners who understand the transformative power of mastering their mindset are encouraged to join below.

These athletes understand the leverage they get from being mentally strong:

With better focus, you can run more consistently with less time off.

(And we all know that consistency is the secret sauce of successful running!)

With more mental toughness, you won't give up as easily (and you'll race faster).

(If you want to finish strong, you must be mentally fit enough to persevere!)

With less anxiety, you'll feel confident on the starting line and ready to roll.

(And that confidence boost will bleed into other areas of your life, too!)
Join us today:
You will receive:
  • Unlimited access to me for the six weeks of the coaching program. I will be your coach, helping you every step of the way, for the programs entirety
  • ​A new video presentation every week highlighting a particular mental skill, why it's valuable, when you need it, and how to apply it in a variety of scenarios
  • ​Weekly mental exercises to reinforce each skill, get clarity on your goals, and identify your strengths and weaknesses
  • ​A custom training plan built specifically to your unique fitness level, goals, schedule, injury history, and background. Mental fitness must be developed in parallel with your physical fitness!
  • ​Biweekly Office Hours where you'll join other members of the program on a live video call with me for Q&A and to discuss the program
  • ​Expert guidance from a different sports psychologist every week in an exclusive, new interview series
  • BONUS: Receive the Mindset Mastery training program later this spring at no extra charge (a value of $299)
Register now for $595
(This one-time registration fee gives you access to everything - now and in the future)
Enrollment Closes on Monday, February 3rd!
Rest assured, we use an extended validation SSL certificate for maximum security.
Frequently Asked Questions
How many spots are available?
Mindset Mastery is a small-group coaching program that has availability for up to 20 athletes. However, we'll be closing registration after Monday, February 3rd no matter how many runners register.

This program requires your coach (Jason) to be in contact with you regularly and to write you a custom-built training program. This is only possible with a small group.
Will I be able to talk with you as much as I'd like over the 6 week program?
Yes! You will have unlimited access to me because I'll be your coach for the duration of the program.

There will be a variety of ways for us to communicate via email, during our Office Hours video sessions, and through Skype/FaceTime if you prefer that.

You can expect same-day responses from me; I'll always be sensitive to your needs.
What are the training plans like?
The training plans that will be used in Mindset Mastery have not been built yet...  because they will be custom-made to your unique goals, fitness level, injury history, schedule, and background.

As soon as you register, you'll received our Runner Questionnaire which lets me learn more about you as a runner. Return a filled out copy and I'll build your program before the course begins on February 10th.
Why is the program $595?
Mindset Mastery Coaching is a hybrid program: it's part coaching and part product.

Six weeks of coaching typically costs more than $300. Add in the video lessons, expert interviews, Office Hours with me, and worksheets and the price becomes fair and competitive.

Moreover, you'll receive the product version of Mindset Mastery later this spring. It will be comparable in price to High Performance Lifting ($199 - $299).
Is this only for advanced runners?
Definitely not. I encourage any runner who loves running and has a desire to improve their mindset to join the program. 

This coaching program is really for runners who have not systematically worked on their mental skills in the past. 

If you'd like to improve your mental toughness, confidence, focus, anxiety, and intensity then Mindset Mastery is a great option for you.
What will the Mindset Mastery training program be like (available Spring, 2020)?
Tentatively scheduled for release in May, the Mindset Mastery training program will be gifted to all members of this coaching program when it's finished.

Like our other flagship products (High Performance Lifting / Injury Prevention for Runners), there will be a combination of video, audio, and text lessons as well as a comprehensive training plan library.

While the coaching program is intensive and has me as your coach, the product version will be at your own pace. 

It will also be substantially more affordable.
Join us today:
You will receive:
  • Unlimited access to me for the six weeks of the coaching program. I will be your coach, helping you every step of the way, for the programs entirety
  • ​A new video presentation every week highlighting a particular mental skill, why it's valuable, when you need it, and how to apply it in a variety of scenarios
  • ​Weekly mental exercises to reinforce each skill, get clarity on your goals, and identify your strengths and weaknesses
  • ​A custom training plan built specifically to your unique fitness level, goals, schedule, injury history, and background. Mental fitness must be developed in parallel with your physical fitness!
  • ​Biweekly Office Hours where you'll join other members of the program on a live video call with me for Q&A and to discuss the program
  • ​Expert guidance from a different sports psychologist every week in an exclusive, new interview series
  • BONUS: Receive the Mindset Mastery training program later this spring at no extra charge (a value of $299)
Register now for $595
(This one-time registration fee gives you access to everything - now and in the future)
Enrollment Closes on Monday, February 3rd!
Rest assured, we use an extended validation SSL certificate for maximum security.
P.S. Jason is personally available to answer your questions about Mindset Mastery. Click here to send a question