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Introducing Finish Strong: The Proven Formula to Never Bonk Again

Fuel smarter to boost your recovery, skyrocket your energy, and fuel your next Personal Best (no matter what race you're training for)


Finish Strong is the easiest to use fueling program for runners. See how to dial in your fueling strategy…

  • Even if you have no time to cook elaborate breakfasts
  • Even if you run in the morning, afternoon, or evening
  • Even if you’re running 5k’s or ultramarathons

A smarter fueling approach means that you’ll run faster. Imagine if you could feel like this…

“Not only did I finish my first ultra with Jason’s guidance, but I became a faster road runner and celebrated numerous small victories along the way. I came out of this experience a stronger runner both mentally and physically, and I look forward to tackling more challenges with his guidance!” – Meredith

“Jason is an excellent coach and I cannot thank him enough. I’ve kicked my ITBS issues, ran strong after a torn meniscus repair, dropped almost 68 minutes off my marathon PR and have the confidence to continue running and racing into my 40’s. Keep up the great work! Cheers.” – Greg

“Jason helped me plan for my first half marathon and I couldn’t have been more pleased with his level of detail and precision. His plan helped me relax and take the stress out of training; he let me know that the goal could be achieved. I’ve always avoided running, but his plan helped me enjoy the process and my race time was much faster than I ever could have imagined. Thanks Jason!” –Brendan

Barbara - Running“The last time I ran mileage like I’m running now I had pain and discomfort and never really felt recovered. I’m older now but I still feel much better than I did in my younger years. The training is better for my recovery now and I don’t have any pain.

Jason’s training has helped me lose weight, and because I’m able to recover so much better I can get a lot more out of each workout. I feel better than I’ve felt in a long time, even though I’m older.” – Barbara

Smart Fueling: Sky High Recovery, Performance & Energy

Finish Strong took nearly a year of research, interviews with the brightest minds in running and coaching, thousands of dollars to create, and relied on our deep experience coaching runners to new personal bests and helping athletes nail their nutrition.

In this program, you’ll get specific lessons on how to develop the ideal fueling approach FOR YOU. But this isn’t a bunch of theory – it’s real-world fueling strategies, example schedules, and fueling comparisons that are all about getting you incredible results.

But first, ask yourself, “What would improving my fueling do for me?”

Let me tell you: you’ll have more energy and focus during the day (even AFTER a tough workout). You’ll be able to run more miles – and harder workouts – with faster recovery. With energy levels through the roof and recovery at an all-time high, running will seem easier even as you’re training harder.

This same program helped Jason tie his weekly mileage record (91) without even feeling worn down. He even had higher than normal energy during the day to get up early, play with his daughter, and knock out 2.5hr long runs in the mountains at altitude.

How would that make you feel? Well, it’s possible for you too!

In this program, we’ll show you exactly how to do this, plus even more. You’ll get specific fueling strategies for the 5k, 10k, half marathon, and marathon – plus ultramarathon distances if you’re into that.

We’ll also show you how to eat so you don’t under-fuel for workouts leaving you sluggish – even if you have cravings after long runs (who doesn’t?) or when your mileage increases.

But when did nutrition get so hard?

When Jason began creating Finish Strong, his goal was to create a program that was scientifically sound, effective, but also easy to implement.

Soon, he started reviewing the most popular nutrition books for runners.

And it was an exercise in disappointment, boredom, and frustration: most books focus on riveting topics like biochemistry and assigning scores to each morsel of food you put in your mouth.

Do we really need more technical jargon about the exact role of fructose in the body?

Do you want to spend half your day calculating the exact percentage of carbohydrates you’re eating?

Do we need another book with an entire chapter devoted to the definition of carbohydrate?

No, we really don’t! 

Jason recently said, “I’d rather weave my own running clothes from dryer lint than count calories!” Maybe you feel the same way…

In fact, most nutrition books will bore you to tears (unless you enjoy reading about the hormonal effects of carbohydrate intake…)

See, most fueling programs focus on the wrong things like calories, nutrient percentages, and nutrient ratios. Can you imagine having to perform complex calculations for every meal and snack?!

I think fueling for runners has been made too complex and not focused enough on the day-to-day practical needs of everyday runners.

So we created a specific plan that’s useful, easy to read, and simple to use every day.

We know it will help you make better choices with your diet, show you what foods are good for running (and when to eat them), and provide the race and workout fueling strategies to help you run faster, and fuel your workouts.

About Jason Fitzgerald
Jason Fitzgerald_Coaching

Jason Fitzgerald is a USA Track & Field certified running coach and the founder of Strength Running, one of the largest running blogs on the web with over 200,000 monthly readers.USATF_log

His coaching has helped thousands run new personal bests and prevent injuries, landing media appearances in Competitor Magazine, Livestrong, Outside and many more.

As a 2:39 marathoner, he knows what it takes to perform at your best. With a focus on the coaching side of nutrition, this program shows you exactly how to fuel smart, run faster, and finish strong.


More important than any press are my results. There’s a reason why Strength Running has been in the major media countless times: our training advice works:

“It’s been easier to manage my weight while working with Jason. His training helps me keep more focus. It makes me feel so much better to fuel my body properly and it has a huge impact on my workouts and how they feel.” – Jacinthe

“I’ve gotten a lot out of Strength Running as a new runner. It’s difficult to find quality advice for beginners that goes beyond Couch to 5k. Before I found SR I didn’t know how to put together a training plan or strength workout. Now I feel much more confident rather than trying one-off workouts or researching unproven training plans.” – Savannah

“Jason, I wanted to drop you a note on how my first marathon went – I finished in 3:47:42 and I’m really, really happy with that for a first ever effort only 15 months after I started running! My friends and family couldn’t stop commenting on how unbelievable it was that I was smiling at mile 22 when I saw them! Three days later and I’m really not that sore and only had minor joint and muscle soreness.

Thank you, thank you, thank you for everything. I felt prepared mentally and physically, and had such a great time running 26.2 miles that I want to do it all over again this weekend!!” – Brooke

2 Critical Fueling Mistakes We Don’t Want You to Make

Figuring out what to eat (and when) seems simple, right? But simple ain’t easy.

And our #1 goal was to create a proven program that not only works but is easy to follow. As long as you avoid these 3 critical fueling mistakes, you’ll be on the fast track to faster race times, recovery, and more energy.

Mistake #1: “If the furnace is hot enough, it’ll burn anything”

Have you ever heard this phrase? It means that if you’re running a lot, you have a hall pass to eat as much as you want of whatever you want.

And that couldn’t be more wrong. 

Smart fueling is all about taking in the right foods at the right time. Many runners aren’t sure how much they should eat – so they overeat. They think that their workouts justify binging on snacks at night or eating as much as they want after long runs.

But it’s not effective to eat everything in sight. And more importantly, it’s relatively easy to curb these cravings!

In Finish Strong, you’ll see fueling strategies that prevent over-eating before you get ravenous. So you can focus on your workout and SMART fueling.

Mistake #2: Counting calories and obsessing about numbers

There’s hope if you hate calculating carbohydrate percentages, figuring out nutrient ratios, or assigning every food a “score”- you don’t have to do it!

How liberating is it to know that you don’t have to obsess about numbers? No calorie counting. No weighing your food. We promise.

Because if you’re like us, you don’t have the time or energy to worry about these crazy details. What happened to simply enjoying our food?

Luckily, with every fueling approach we researched, with every RD we interviewed and with countless client success stories among runners, nobody ever counted, weighed, or scored their food.

Not only is it unnecessary to fuel your running performance, but it’s unsustainable. Runners who go to the extremes of scoring their food or counting every calorie never stick with this approach because it’s inconvenient.

Measuring your intake and expenditure of calories (or using formulas with complex calculations) is a recipe for poor adherence, ultimately leading to failure.

Instead, keep it simple! Not only is it easier to stick with a particular way of eating, you won’t go crazy and you can focus on enjoying your food.

We’ll show you exactly how to do this, with an approach that’s simpler, easier to follow, and doesn’t require a math degree.

Introducing Finish Strong: the Ultimate Fueling Program for Runners Training for 5k – Ultramarathon

This all-new program will show you exactly what to eat for better performance in short races, long races, workouts, and long runs. With practical lessons, you’ll see how runners should eat to run faster and feel more energized than ever.3DFS

After almost a year of development, thousands of dollars, and interviews with the smartest sports dietitians and coaches in the country, it’s finally ready for you.

What you’ll learn in Finish Strong:

  • Actual, hour-by-hour fueling approaches that show you how to eat for maximum energy
  • Exclusive interviews with three expert coaches, runners, and authors
  • An expanded “Fueling Q&A” series on how to control sugar cravings, what supplements are a waste of money, and more
  • How to fuel for long runs and workouts (and why your approach must be different than races)
  • Race fueling strategy (and the differences between 5k, 10k, half marathon, marathon and ultramarathon fueling approaches)
  • Bonus #1: A special partnership with Honey Stinger for 30% off any online order!
  • Bonus #2: A never before released interview with Joel Runyon on how to fuel on the Paleo Diet

With step-by-step instructions on what to eat, when to eat it, and how to train for maximum performance we know that you’ll become a better runner with Finish Strong.

Twitter Testimonial3

Meet the Experts

Finish Strong includes a lot more than lessons on how to fuel for more energy and faster race times. Yes, there’s marathon fueling schedules. Yes, there are plenty of pre-run meal ideas. But there’s more.

You’ll also get exclusive interviews with the leading nutrition and coaching minds today: from Olympic Coaches to pro sports team dietitians – and one Dietitian who’s even been on a Wheaties Box!

marioMario Fraioli is a collegiate cross country All-American, coach to the 2012 Costa Rican men’s Olympic Marathon team, and a Senior Editor at Competitor Magazine. He has interviewed the majority of elite runners in the sport and his writing has appeared in Triathlete, Running Times, Competitor and many other publications.

Mario is also the author of the book The Official Rock ‘n Roll Guide to Marathon & Half-Marathon Training, with a foreword written by Kara Goucher.


dougDoug Hay is a trail and ultramarathon runner and creator of the Rock Creek Runner website. He has completed numerous ultras, including the Massanutten Mountain Trails 100 miler.

His work has appeared in Outside, Competitor, Active, The Washington Post, and many other major media publications. Doug is also the author of the Discover Your Ultramarathon training system.


mattFMatt Frazier is the creator of the award-winning blog No Meat Athlete and author of the best-selling book of the same name. He is a Boston Qualifying marathoner and has run numerous ultramarathons from 50 kilometers to 100 miles.

Matt’s work in the running and plant-based community has been featured in the New York Times, Forbes, Web MD, Trail Runner, and many more major media outlets. In this 42-minute interview, we discuss fueling and nutrition strategies for vegan and vegetarian athletes.

Bonus #1 – Fueling on the Paleo Diet

In this exclusive interview with Impossible HQ Founder Joel Runyon, we discuss the intricacies of the Paleo Diet and how runners can adapt it to fit their fueling needs.

Joel is a multiple ultramarathoner, having also completed the fabled Comrades Marathon – a 56.1 mile trek through grueling terrain in South Africa.Joel Runyon

During this interview, I ask Joel the tough questions about low-carb diets. A few highlights from our conversation:

  • What is the difference between Atkins, low-carb, and the Paleo Diet? (and why should runners care?)
  • Should runners who eat low-carb also eat low-carb on race day or during a long run?
  • How can you deal with the Paleo diet’s high amount of fiber, fat, and protein as a runner?
  • What should the “transition period” look like if someone switches to eating Paleo?

Joel previously founded Ultimate Paleo Guide, the #1 resource on the Paleo Diet on the web.

Bonus #2 – 30% Discount on All Honey Stinger Products

Through a partnership with Honey Stinger, every person who orders the Finish Strong program gets a 30% discount code valid on their website.

With this discount, you can buy:

  • Energy Gels
  • Organic Waffles
  • Energy Chews
  • Bars
  • Protein Bars
  • Organic Honey

With one bulk purchase, you’ll save 50-100% of the purchase price of this program!honey-stinger-logo

Fuel Smart Today with Our Most Affordable Coaching Program

Finish Strong includes:

  • The full book – including everything you’ll ever need to know about race and workout fueling
  • Fueling strategies for every scenario: 5k, 10k, half marathon, marathon, & ultramarathons – plus workout fueling for any length run
  • The complete “Fueling Q&A” series, showing you when to consume electrolytes, which supplements are worth it, and exactly when to hydrate on hot runs
  • The full Expert Interview series with Mario Fraioli, Doug Hay, and Matt Frazier
  • Side-by-side comparisons of the major fueling brands
  • Example fueling plans with multiple goal times in the half marathon and marathon
  • The complete Shopping List, showing you exactly what to buy (and why)
  • Bonus #1: An exclusive interview with ultra runner Joel Runyon on how to fuel right with the Paleo Diet
  • Bonus #2: 30% off your next online order with Honey Stinger (save $15 – $30 with one bulk purchase!)

Get it all for only $49 

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My Unbeatable Guarantee

If you’re not happy, I’m not happy.

My guarantee is simple: use this program and see for yourself if it works. If it doesn’t help you get more energized, fuel smarter, and feel like a stronger runner, just show me you put in the work within 30 days and you’ll get a 100% refund. Just email me within 30 days.Satisfaction Guarantee 100% - Circle Badge Red

I’m confident this program will help you become a better runner: better fueled, with enhanced recovery and more energy.

Simple as that. If it doesn’t, you deserve a full refund.

BUT… I know that’s not going to happen. Because the results of my clients prove that this coaching and fueling approach works:

“Before I started running, I was never a skinny person. I was right on the edge of being classified as obese according to BMI. Working with Jason allowed me to lose weight a lot more quickly – about a pound per week for 5 months.” – Kevin


“Now I can run more consistently with much faster recoveries. I have a lot more endurance, a little more speed, but mainly, I don’t feel like I’m going to break any minute. I almost never feel injury-prone; it’s all helped tremendously. Jason is more than worth his going rate and I think more like $250/mo.’” – Deb

“Jason is all about making it easy to run smarter – not harder. I’m now planning more strategically, getting stronger and I already feel like my running is a lot more fun. If you want to maintain the status quo this program isn’t for you. However, if you want to get into the right mindset, run smarter and do better then you cannot miss out. After 4-weeks my performance, mental state and times are already proving the impact.” – Dave

Fueling FAQ

“Is Finish Strong a hard copy book?”

No, this is a digital program. With audio interviews, this is a multimedia program that we couldn’t contain on the pages of a printed book.

Once you purchase the program, you’ll get a special link to download the entire program – all of the fueling tables, interviews, shopping ideas, and more. And you can use them on multiple devices.

Plus, no shipping costs!

“Can this program work for vegetarians?”

Yes, absolutely. This is not a diet and fueling for workouts and races doesn’t involve meat or dairy (or at least, it shouldn’t!). You’re going to love the interview with plant-based author Matt Frazier.

“I have a gluten allergy – will this work for me?”

Yes! While we recommend some gluten containing foods, there are plenty that are gluten-free and are perfect for those with Celiac Disease or a gluten sensitivity. The bonus interview with Joel Runyon will be particularly helpful.

“I eat low-carb – will this program work for me?”

We are adamant that a low-carb diet is not beneficial for distance runners. The vast majority of elite runners eat high-carb diets and by definition, they are the example of what works best.

With that said, our bonus interview with Joel Runyon explains how to best adapt a fueling strategy to a Paleo or low-carb diet (and the differences between Paleo, low-carb, and Atkins).

Fuel Smart Today with Finish Strong


Get the full program now for only $49.

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Still have questions? Email me anytime at and I’ll personally answer any questions about Finish Strong.

It’s my privilege to help you accomplish your running goals and I’ll help in any way possible.

– Jason.