Do you want to get your brand in front of 125,000+ actively engaged runners?
You’re in the right place!
Strength Running is currently accepting sponsors for The Strength Running Podcast.
Unlike other podcast sponsorships, reach extends beyond the podcast into the entire Strength Running ecosystem. It includes
- 30-second pre-roll sponsor reading at the beginning of the podcast episode
- 60-second sponsor reading at the end of the podcast episode
- 2 do-follow text links in a blog post surrounding the sponsored podcast episode
- One social media mention on Twitter, Instagram, and Facebook
- Text description and links in the podcast episode description (available on all platforms)
Through this format, podcast sponsors have access to blog, email, and social media subscribers in addition to podcast listeners.
Scope of Strength Running
The Strength Running Podcast is the #2 podcast in the running category in Apple Music of all time. The Strength Running blog is one of the largest running blogs in the world with 200,000+ visitors per month and an email list with more than 100,000 subscribers.
- Social media followers (Twitter, Instagram & Facebook) reach an additional 37,000+ runners
- Top (non-social) sources of traffic are Runner’s World, MapMyRun, Active, Lifehacker, PodiumRunner, and Buzzfeed
- Podcast downloads per episode average 15,000 after a 6-week time period
Moreover, the podcast grows substantially every month:
Your ad will live on the podcast episode indefinitely, reaching new runners long after your sponsor commitment.
Unlike a radio advertisement, it is not “gone” after it has aired. It will still receive thousands of downloads after the initial 6-week period.
Industry standards put a 30-second pre-roll ad at $21 per 1000 CPM (listens) and $25 per 1000 CPM for a 60-second mid-roll ad.
With social and blog promotion at a lower CPM of $4, the total cost is normally $1,200+ per sponsored episode.
However, we’ve reduced this below industry standards to allow small businesses in the running space to participate.
Total sponsorship cost is $750 per episode, factoring in the additional reach, the discounted CPM of blog/social impressions, and rounding down to the nearest 1,000 at every level of calculation.
Please email Jason Fitzgerald at firstname.lastname@example.org to sponsor the podcast. Serious inquiries only. No discounts unless for volume sponsorships.
Runners love the podcast. And sponsors love being a part of it, too!
“After our product was featured on Strength Running, we saw an immediate and significant increase in our sales. This happened because over the years Jason has developed a brand built on integrity, authenticity and intelligence. His followers trust him because he puts their needs first.” – Matt Ferguson, co-founder of AFX – Ankle Foot maXimizer
“It’s been awesome working with Jason and Strength Running. It’s a very engaged audience that trusts what’s being shared on the podcast. Jason is quick to respond and a great partner for InsideTracker for sure! Looking forward to working with Jason and Strength Running on a longer term basis!” – Jonathan Levitt, Inside Tracker Sales Manager
“We have had a great experience as a sponsor of the Strength Running Podcast. Jason and his guests share many great insights in an authentic way. We have noticed several orders that specifically mentioned they found PATH projects through Strength Running. Recently we partnered on a contest and noticed a solid boost in website traffic and entries.” – Floris Gierman, PATH Projects
“Jason and The Strength Running Podcast were so easy, professional, and fun to work with this spring. After developing a sponsorship opportunity, the process to create and produce the sponsored ads was SO easy. Elevate Running Camp received a handful of leads and new social follows from the episode ads, show notes, and a handful of Instagram stories. Jason accommodated and offered the best episode for our audience – I will definitely advertise with him again!” – Sara Manderscheid, Founder of Elevate Running Camp