Ever catch yourself complaining about how much you paid to sign up for a race? Here’s the inside story.
Phil Dumontet is a 2:42 marathoner, the founder of Boulderthon, a top 10 marathon in the United States according to USA Today and Colorado’s fastest growing race, and the CEO of race management and timing company Brooksee.
Recognized nationally for his achievements and contributions to strengthen and grow the running and racing communities, Phil’s been named to Forbes 30 Under 30 and the Boulder Valley 40 Under 40. He is also a contributor to The Washington Post, Entrepreneur Magazine, Business Insider, Fast Company, and Inc. Magazine.
A 17-time marathoner (and counting), Phil’s passion for the endurance sports industry is fueled by his own athletic pursuits.
Brooksee is one of the largest endurance events companies in the US, producing nine premier events and hosting 50,000 participants annually, including the Portland Marathon, Las Vegas Marathon, Mesa Marathon, and the REVEL Race Series.
Personally, I believe Brooksee’s timing technology is going to revolutionize road racing in the future. But you’ll hear about that in the episode.
In addition to expanding Brooksee’s world-class event portfolio, Phil spearheads the go-to-market strategy and launch of Brooksee’s new AI-driven timing technology, Laurel. This groundbreaking technology offers the world’s most advanced live tracking, with timing checkpoints down to the tenth of a mile, as well as AI-driven commentary and highlight reels, enhanced safety measures, and course-cutting prevention.
Phil Dumontet on Managing Races, Racing Industry Challenges, and Timing Technology
Wondering what exactly the CEO does as the head of a race management company? We’re diving in on this episode, including the most difficult aspects of putting on a major road race, the impossible asks some runners have of races, why races have become so expensive, and details on the innovative new timing technology that’s going to upend the sport in the coming years.
In this episode, Phil Dumontet and I talk about:
- The day-to-day of a racing management company CEO: managing races, training teams, and building partnerships
- Race marketing and differentiation, with a look at Portland and Boulderthon’s strategies
- Race planning, permitting, and the economic impact Boulderthon has
- Requests runners have of races, like bringing Grammy Award-winning artists to the after-party
- Reducing race entry fees, exploring membership models, and increasing loyalty programs
- Race timing technology, including RFID mats and handheld devices
- Improving spectator experience at endurance events using real-time data and tech
Want to win some of our favorite running tools? Enter our 10 million download giveaway here!
Subscribe to the podcast in Apple Podcasts, Spotify, Stitcher, or iHeartRadio.
Links & Resources from the Show:
- Phil on Instagram
- Phil on LinkedIn
- Check out Boulderthon and sign up for a race
- Brooksee’s website: Get $15 off the Las Vegas Marathon, Portland Marathon, Mesa Marathon, or REVEL Race Series through the day of the race (or end of 2024 for REVEL) with code JASON15.
- Get the Season Planner Worksheet for better planning and faster racing
- Enter the 10 million download giveaway!
Thank you to 2Before!
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Thank you to 2Before for supporting Strength Running!
Thank you MOBO Board!
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I was recently at a weekend physical therapy workshop (lol I was the only running coach) and learned how important (and rare) this simple movement is. Save 10% with code STRENGTHRUN10 at checkout at moboboard.com.
